Rule #1: Dress like your customers.
 
Information Security consulting is neither a custom motorcycle build-off, nor  an episode of Mythbusters.  To all my South West Coast brethren (and other flashy stylists) out there: Please, lose the LA earlobe-stretchers and low-rider aesthetics while on the job. There  was a time when I was a young punk, when I “pimped” myself up that way too.  I went for the (early 1990s) rock-star looks, as if to say, “I must be good if I can afford to have long hair (with glam highlights) and still intrude upon your corporate environment! Look at my pointless willfulness and reckless disregard for social convention in action!  Tolerate me begrudgingly!”
But peacocking only ever targets peahens stupid enough to wholly buy the given ruse. Looking modern-bowling-alley-punk might work great for sarging LA club girls who are desperate to seem cool by dating someone who at least looks like Tommy Lee. But it’s a bit less effective for demonstrating social and economic value to highly confident and cost-absorbed IT executives who are sitting in front of you with a calculator, and wondering why “Chin-hair the Über-Punk” is trying to AMOG six figures from them with nothing more than attitude and “here’s how many ways I can hack you” rhetoric.
You could be the smartest geek on the planet, with communication skills from here to all eternity. But if your first impression is “Militant Motorhead” with neck tattoos to match, it just doesn’t matter.
First impressions aren’t everything. They’re just the lens through which all your subsequent efforts will be viewed. If your goal is to put people off initially with a coarse appearance, and then redeem yourself through your irrepressible wit, charm, and enormous intellect, knock yourself out. Literally, grab a large implement and smack yourself in the head. It’ll save you the pain of watching people with less technical skill and better fashion sense schmooze all of your customers away.
Weblog Entry
Monday, June 11, 2007
 
Entry Notes
Category: How not to suck
Event: Observed silliness afoot
Weather: Partly cloudy and 67
Other Details:
Yeah, I’m sure I’m going to get flamed for this post—assuming anyone notices it. But heck, I’m so sad to see this lesson go so unnoticed.
Oh, and yes, your client can tell that you’re wearing thug boots or sandals rather than dress shoes with your too-long slacks. If he’s a high-end client, he probably had his trousers tailored. He might now hold you in the same esteem he does the kid who mows the lawn, who wears pants just like yours.
But hey. Rock On, or whatever.